Christmas Holiday Fun


Join us for Christmas holiday fun! This year, at Soul Boardwalk you will have the chance to meet Santa's special helpers! Meet Elf or Frosty the Snowman daily between 11am and 2pm. Plus stick around for heaps of fun including FREE face painting. Be sure to stop in for lunch at one of our delicious restaurants or takeaway stores to keep the kids full and happy too. Festivities will kick off December 15 and run right up until Christmas Eve on December 24! Celebrate Christmas with Soul Boardwalk!



Surfers Paradise LIVE 2018 is the hottest music festival experience right now on the Gold Coast! In partnership with the Gold Coast Music Awards, we are bringing live music back to the heart of the city, with non-stop, free entertainment throughout the precinct over four nights and three days. LIVE is an award winning festival featuring some of Australia's favourite contemporary artists and all-time greats. Check out the teaser video below for a taste of all the headliners to play throughout the festival! Seven headline acts have been announced with a killer line up of support acts. You can read about all the artists here!
LIVE aims to capture the spirit of great live music and encompasses a diverse, eclectic mix of musical genres to suit all tastes. The festival showcases local and Australian bands and musicians across multiple stages and venues throughout Surfers Paradise, creating a family friendly festival experience for locals and holiday makers alike. Festival goers will be able enjoy a wide range of attractions, experiences, dining and nightlife options whilst in Surfers Paradise - click the button below to see how you can make your festival experience unforgettable!
  • Date: 3 - 6 May 2018


The gorgeous mermaids are back in again this year and will be joining us at Soul Boardwalk for daily mermaid readingsCOME ALONG TO OUR SOUL BOARDWALK MERMAID READINGS, DAILY FROM FEB 9 - 25.

To register your interest, please find details on the Facebook Event Page

Sand Trail Competition
General These terms and conditions apply to the ‘Sand Trail’ Competition, which is operated by Surfers Paradise Alliance. ABN 19 097 068 285.
The Competition is open to:
The competition is open to anyone over the age of 16 years. In the instance the major prize winner is under the age of 18 years the major prize winner will be awarded to the parent or guardian.
The competition is not open to:
A person who is an employee, officer, servant or contractor of the Promoter or its related bodies corporate or associates or any of its agencies involved with this competition.
When to enter
The competition will run from 2nd February – 25th February 2018.
How to enter
Keep an eye out for the Sand Trail locations featuring Sand Sculpts, Mermaid Book Readings and Mermaid Swim Schools* in various establishments throughout the Gold Coast. Once you visit the Sand Trail location you will need to –
1. Take a photo 2. Upload to Instagram and add location 3. Post using #sandsafari2018
Sand Trail Locations Include:
Soul Boardwalk, 4 The Esplanade, Surfers Paradise *Available Mermaid Swim Schools are pre-booked activities and have limited spaces.
Number of entries permitted
Multiple entries are permitted, however different Sand Trail locations must be loaded for multiple entries to be valid. Prizing
  • -  All steps as specified in ‘How to enter’ must be followed in order for each entry to be valid.
  • -  All valid entries go in the draw to win a gift voucher to the value of $3500 for use at the establishment used within the winning entry. If the establishment does not issue gift vouchers, it will be at the supplier’s discretion to provide a card loaded to the value of $3500.
  • -  The prize is non-transferable and cannot be used for any other services other than stated.
  • -  The prize is as promoted and no substitutions will be offered.
  • -  The prize winner is bound to the terms and conditions of the gift voucher including the expiry date.The competition will be drawn by random selection based on all online posts received during the competition period. The draw will take place at Surfers Paradise Alliance on Thursday 1st March 2018 at approximately 3PM. Address: 3/10 Beach Road, Surfers Paradise QLD 4217. The prize winner will receive a letter containing their voucher or details on how to redeem their voucher within one month of the competition concluding. Any queries relating to the voucher are to be directed to the supplier. In the event the major prize is unclaimed for three months a re-draw will take place. The redraw will take place on Friday 1st June 2018 at approximately 3PM. Address: 3/10 Beach Road, Surfers Paradise QLD 4217. Use and disclosure of information
1. In addition to providing our products and services to you, we may use or disclose personal data that we collect about you for purposes including the following:
  • where you have requested it or in accordance with privacy laws, to provide you withinformation relating to Surfers Paradise Alliance or promotional details about products, events and services that may be of interest to you;
  • purposes related to Surfers Paradise Alliance’s research (including market research), planning, product and service development, security and testing;
  • where Surfers Paradise Alliance suspects that fraud or unlawful activity has been, is being or may be engaged in; and
  • where a third party acquires or wishes to acquire, or makes inquiries in relation to acquiring, an interest in Surfers Paradise Alliance.Additional Information
  1. If, for any reason, the promotion is cancelled due to causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter reserves the right (subject to any written directions given under applicable law) to disqualify any individual who tampers with the entry process and cancel, terminate, modify or suspend the promotion.
  2. If an act, omission, event or circumstance occurs that is beyond the reasonable control of the Promoter and prevents the Promoter from complying with these terms and conditions, the Promoter will not be liable for any failure to perform or delay in performing its obligation and the Promoter reserves the right (subject to applicable law) to cancel, terminate or modify or suspend this promotion.
  3. The Promoter, its directors, officers and employees, related bodies corporate, and their respective officers, employees and agents will not be liable for any loss, damage or personal injury whatsoever (including but not limited to direct, indirect and consequential loss) suffered or sustained in connection with this promotion, the marketing of this promotion or use of any prize, except for any liability which cannot be excluded by law.
  4. The Promoter reserves the right to re-draw the winner in the event of the following: (i) breach of
these terms and conditions; (ii) forfeiting a prize or (iii) not claiming a prize or (iv) inability to contact the winner. Contact details Please contact Surfers Paradise Alliance using the details set out below should you have any questions or feedback regarding the stipulated terms and conditions.
Email: Phone: Fax: Mail: Outside of Australia dial: +617 5584 3700 From Australia dial: (07) 5584 3700 (07) 5538 8210 Surfers Paradise Alliance Level 3 (rooftop), Surfers Paradise Transit Centre 10 Beach Road Surfers Paradise, QLD 4217 AUSTRALIA
Please note, any information that we provide in response may be limited to the extent permitted by any applicable law.



MERRY CHRISTMAS  After last year's visit from Santa's special friends, Soul Boardwalk is excited to have the

LIVE REINDEER EXPERIENCE return again for 2017! Meet and have your photo taken with Santa's favourite pets with two live reindeers.

Saturday 9th December 2017  + Sunday 10th December 2017

11am to 1pm

For more info, check out the EVENT page.




Bacchus Marsh Dance Studio is a dance school that prides itself on providing high quality dance training in an environment that offers the perfect combination of structure and fun. Their key aims are to assist all individuals in developing confidence, harnessing creativity, enhancing fitness and creating friendships that will last a lifetime. Tomorrow night Wednesday 4 October from 5.30pm, the young dancers from Bacchus Marsh Dance Studio will be putting on a 30 minute dance performance at Soul Boardwalk in front of The Esplanade as part of their tour. Bring the family and enjoy the show. Afterwards, take a stroll along the Surfers Paradise Beachfront Markets, and dine at one of Soul Boardwalk's many amazing eateries.    


Spring is officially here, so it's time to start panicking for Summer, because that's what we do right? Thanks to Rip Curl, they've got you covered with the latest in mens, womens and kids wear - surf to street. New ladies collections for Spring including the Mirage, Villa Suka and Bombshell series will have you spending long days in the sun followed by relaxing evenings on your villa's balcony, staring out as the sun lowers behind the horizon. Clink glassed with your best friend, dangle your feet in the pool and embrace that Bali Boho vibe. The Surfer's Walkshort - Rip Curl’s Boardwalk Series takes adaptability to the next level, having combined their walkshort and boardshort technology to create the ultimate all purpose stretch walkshort. For more on the latest fashions available at Soul Boardwalk retailers, check out the latest issue of The Vibe or follow us on Instagram  
Rip Curl // Beach Bazaar Crop Top $49.99 - Blue SGIZV3 Beach Bazaar Revo Cheeky $49.99
Rip Curl // Hot Shot Muscle $49.99
Rip Curl // Mirage Medina Edge Boardshort $79.99
Rip Curl // Villa Suka Revo Wrap Top - $69.99 / Villa Suka Revo Cheeky Pant $55.99

The Rip Curl GromSearch is an International Series of events for male and female surfers aged 16 years and under.

The Australian series includes 5 events at key surfing locations around the country followed by a National final at Sydney's famous North Narrabeen. Dates:
  • Event 1: Jan Juc VIC - Sept 23 - 25, 2017
  • Event 2: Maroubra NSW - Sept 30 - Oct 3, 2017
  • Event 3: Trigg WA - Oct 6 - 8, 2017
  • Event 4: Yorke SA - Nov 4 - 5, 2017
  • Event 5: Sunshine Coast QLD - Dec 11 - 15, 2017
  • NATIONAL FINAL: Wollongong, NSW - Jan 15-17, 2018.
The Rip Curl GromSearch series has been a great stepping stone for the recent champions of our sport. Former International GromSearch competitors who are currently competing on the WSL Championship Tour include: Gabriel Medina, Owen Wright, Jordy Smith, Kolohe Andino, Felipe Toledo, Steph Gilmore, Sally Fitzgibbons, Tyler Wright, Malia Manuel, Laura Enever and Alana Blanchard.


Spoil your Dad this Father's Day at Soul Boardwalk

This Sunday 3 September, 2017 Soul Boardwalk has teamed up again with popular barber shop Luigi & Sons Barber Shop to offer Dad's of the Gold Coast complimentary hair cutting and beard trimming for #dadlove. Enjoy the most of Father's Day this year, with three barbers from Luigi & Sons Barber Shop providing their expertise to get your Dad looking tip top. 102.9FM Hot Tomato will be broadcasting live, playing all the best music hits and headlining news with balloon animal making, face painting and of course some awesome prize giveaways from our fabulous retailers at Soul Boardwalk. So, grab the family, head down to the beautiful beach that is Surfers Paradise, enjoy FREE* parking - grab a bite to eat at one of the many eateries at Soul Boardwalk, head to Ripley's Believe It or Not! and enjoy the shopping offers from our surf/street fashion venues! No appointment needed as it's first in/first served booking (average sitting 15 mins). For more information on the special offers available on Sunday 3 September from our retailers, Follow Us: Facebook Event Instagram Check out the photos from last year!! *FREE parking - 1 hr FREE parking before 4pm and $8 flat rate after 4pm



ESPL Coffee Brewers is serving up the best coffee daily to both our Gold Coast locals and tourists from all over the world. If you are anything like me, A COFFEE ADDICT then you will be happy to know my vanilla latte went down a treat. I went a day without coffee once. Worst day ever! I ordered the Avocado smash and I was absolutely amazed with the different flavours I could taste coming through. Who would have thought it had a hint of maple! We were then treated by ESPL’s talented pastry chef who really put it on for us Tuesday morning. We were served the most delicious Danish pastries, chocolate filled donuts, jam donuts & almond croissants, just to name a few. Safe to say I left a size bigger and happier than ever, who doesn’t love donuts? Especially if chocolate is involved. ESPL is an amazing spot to watch the sunrise with coffee in hand, located directly across the road from Surfers Paradise beach. Be sure to stop by after your morning esplanade walk. ESPL has such a wonderful local feel, I am a huge believer of locals supporting locals. The customer service was what really made the experience unforgettable, from the massive smiles ear to ear, to the friendly conversation and professional service. Such a welcoming presence I will most certainly be going back. This groovy café fitout not only incorporates the classic New York style delicatessen but also blends in the raw industrial vibe which is so in at the moment. If you haven’t yet visited ESPL Coffee Brewers located at Soul Boardwalk, directly across the road from one of Australia’s most beautiful beaches, then you are missing out. GO TREAT YOURSELF By Elisha Graeff @elishagoldcoast


Hop on down to Soul Boardwalk, Surfers Paradise this Easter long weekend for fun for the whole family. Have your chance to meet our special Soul Easter helpers and get your copy of "The Vibe" Magazine for free, along with some yummy Easter eggs and free family instant photos. PLUS you can get this FREE DOWNLOAD of our Easter artwork to colour in and share
Friday 14 April - Sunday 16 April 2017
11am - 1pm
2pm - 4pm
5pm - 6pm
Monday 17 April 2017
11am - 2pm
This Easter long weekend, Surfers Paradise will once again transform into carnival of laughter and entertainment with the return of the Australian Street Entertainment Championships. See both amateur and professional performers take to pitches across Surfers Paradise, all vying for the crowd's attention. You can even join in the fun and vote for your favourite amateur act in the People's Choice Award. The full performer schedule will be announced soon via so stay tuned!
DOWNLOAD Your version of our Easter artwork to colour in and share  
Want X Jewellery


Want X Jewellery Launch Party

By Lucinda Bassam
Fashion forward, on trend and exceptionally unique – those are the words to best describe the debut jewellery collection by Want X Jewellery in collaboration with Rosanna Arkle. Released on the 7 th of April, the collaboration was debuted to high profile attendees at the collection launch to acclaim. Attended by Rosanna, local Instagram stars such as Stevie Alger and DJ Mollie Rose as well as one of Australia’s most celebrated and successful rappers by the name of 360 - the launch was a huge success with many left wondering what’s next for the Want X brand. The brainchild of Gold Coast’s own Libby and Andrew Want, Want X Jewellery was created to fill a gap in the current young adult jewellery market. The idea was to collaborate with notable Australian personalities and celebrities to create a high quality yet affordable collection that would appeal to young Australians while bringing attention to important charitable organisations through the form of donations from sales. The chosen charity for this collaboration is that of Bowel Cancer Australia due to Libby and Andrew losing close friend, Jodi Harrison, to the disease just nine months after diagnosis. The first collection was designed with Rosanna Arkle, Gold Coast’s own Instagram sensation with over three million followers worldwide. It incorporates on trend elements such as Rose Gold pieces and diamond accents. With collection names such as ‘Luscious Peach’ and ‘Amore’, Want X and Rosanna Arkle’s collaboration is cheeky, luxurious and a much needed addition to the young adult jewellery market. So what’s next for the Want X Jewellery line? Currently there are plans in place to release a men’s jewellery line with another Australian celebrity in November. One can only wonder as to who it is. My guess? A certain rapper who flew in to attend the launch… want x jewellery1 want x jewellery2 Want X Website: Want X Instagram: @wantxjewellery Want X Facebook is: